Privacy policy

This privacy policy explains how Trident Watch UK ("Trident", "we", "us") collects, uses and shares your personal information when you visit tridentwatch.co.uk (the "Site") or buy from us. We are the controller of your personal information under UK data protection law (the UK GDPR and the Data Protection Act 2018).

Contact

If you have any questions about this policy or how we handle your information, or want to make a request or complaint, email us at info@tridentwatch.co.uk.

Information we collect

  • Order information: your name, billing and delivery address, email address, phone number and payment details, collected when you place an order. Card payments are handled by our payment providers; we never see or store your full card number.
  • Device and browsing information: your browser, IP address, time zone, the pages and products you view and how you use the Site, collected automatically through cookies, pixels and similar technologies.
  • Communications: anything you send us by email or live chat, and newsletter sign-ups.
  • Reviews: if you leave a product review, your name, rating, review text and any photos you add.

How we use it

  • To process and deliver your order, handle returns and warranty claims, and send order updates (to perform our contract with you).
  • To answer your questions and provide customer support (contract and legitimate interests).
  • To ask you to review your purchase after delivery, and to send marketing emails if you have signed up (legitimate interests or consent; you can unsubscribe at any time).
  • To understand how the Site is used, measure our advertising and improve our store (legitimate interests, or consent where cookies require it).
  • To prevent fraud and meet our legal obligations, such as keeping tax records.

Who we share it with

We do not sell your personal information. We share it only with service providers who help us run the business:

  • Shopify, which powers our store and checkout (Shopify privacy policy).
  • Payment providers such as Shopify Payments, Shop Pay, Apple Pay, Google Pay and Klarna, to take payment.
  • Delivery companies, to deliver your order.
  • Judge.me, to send review requests and display reviews.
  • Google (Google Ads, Google Merchant Center, Google Analytics and YouTube), to show our products on Google and measure how our ads perform. When you place an order, we use Google's enhanced conversions feature: your email address and other order details are hashed (converted into a scrambled code) before being sent to Google, so Google can match purchases to ad clicks. See Google's privacy policy.
  • Meta (Facebook and Instagram) and Snapchat, to show our products and measure advertising on those platforms.
  • Authorities, where we are required to by law.

Some of these providers are based outside the UK, including in the EU and the United States. Where that happens, your information is protected by safeguards recognised under UK law, such as the UK International Data Transfer Addendum or the UK–US data bridge.

Cookies and advertising

We use cookies that are needed for the Site and checkout to work, plus analytics and advertising cookies that help us understand visits and measure our ads. Where the law requires it, we only use non-essential cookies with your consent, which you can give or withdraw through the cookie banner. You can also control cookies in your browser settings, and opt out of personalised ads at Google Ad Settings and in your Facebook, Instagram and Snapchat ad preferences.

How long we keep it

We keep order records for six years to meet tax and accounting rules. Other information is kept only as long as we need it for the purposes above, then deleted.

Your rights

You have the right to access the information we hold about you, have it corrected or erased, restrict or object to how we use it, receive a copy in a portable format, and withdraw any consent you have given. To use any of these rights, email info@tridentwatch.co.uk. We will reply within one month.

Children

The Site is not intended for children under 16, and we do not knowingly collect their information.

Complaints

If you are unhappy with how we have handled your information, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint.

Changes

We may update this policy from time to time. The latest version will always be on this page.

Last updated: 7 November 2026