At Trident Watches, we believe a watch is more than a tool to tell time — it’s a symbol of what we value. As a brand inspired by the vastness and power of the sea, we are deeply committed to protecting the oceans that give us so much. With every tick of a Trident timepiece, we are reminded of our duty to preserve the natural world — especially the marine environments that are under increasing threat.
Why the Oceans Matter
Our oceans cover over 70% of the Earth’s surface and produce more than half of the world’s oxygen. They are home to an incredible variety of life, support global food chains, and regulate our climate. Yet despite their importance, oceans face mounting pressures from plastic pollution, overfishing, climate change, and habitat destruction.
Every year, an estimated 11 million tonnes of plastic enter the ocean — harming marine life, contaminating food chains, and even ending up in the water we drink. Coral reefs, which support 25% of all marine species, are bleaching and dying due to rising sea temperatures. These challenges demand immediate action, not just from governments and NGOs, but from businesses and individuals alike.
Our Mission: Watches with Purpose
As a British dive watch brand, the ocean is central to our identity — not just in design, but in purpose. That’s why we pledge 10% of all company profits to support ocean conservation organisations. These include groups dedicated to removing ocean plastics, protecting endangered marine species, restoring coral reefs, and advocating for sustainable ocean policies.
Whether you choose the Eco-Ocean, our reliable quartz model, or the Aqua-Dive, our automatic classic — you’re not just buying a watch. You’re contributing to a movement that helps clean, protect, and preserve our planet’s most vital ecosystem.
How Your Purchase Helps
Your support allows us to donate to organisations that are making a measurable impact, such as:
- Marine cleanup projects removing tonnes of plastic from coastal waters
- Scientific research into ocean health and sustainability
- Education and outreach initiatives raising awareness in coastal communities
- Rewilding efforts to restore marine biodiversity
We are proud to play a part in this global effort — and prouder still to share that journey with you.
Join Us on Our Mission
Every second counts. By wearing a Trident Watch, you’re standing up for the oceans — and standing with a brand that believes in making a difference.
Let’s keep the oceans blue, teeming with life, and timeless in their beauty.
Time is ticking. Let’s use it to protect what matters.